“ We’ll be on store shelves through the next month. Initially available to customers in the California region, any number of buyers are talking to the company, Kollesoff said. So Brave Robot will be launching with a direct to consumer pitch for its dairy-replacement pints of ice cream for a $5.99 price point. The conversation ended there while Pandya and Gandhi built up Perfect Day, but around three months ago the two founders reached back out with the idea for a new consumer food company, based on the latest in plant-based, or genetically modified, proteins (including their own), that also used the latest in packaging technology, logistics and other technologies to reduce the entire carbon footprint of a CPG company.Ĭo-founders of Perfect Day, Ryan Pandya (L) and Perumal Gandhi (R), showcase the prospective product portfolio fueled by its flora-based dairy protein. “I met the guys three years ago when we were doing some flavor work with them.”

“What I was doing there was actually looking at new business ventures,” said Kollesoff. Perfect Day founders Ryan Pandya and Perumal Gandhi first met their Urgent Company co-founder and general manager, Paul Kollesoff, when Kollesoff was performing due diligence on Perfect Day while working for the Irish dairy company Glanbia. It’s also the first indication of how Perfect Day will deploy some of the massive amounts of money it raised since it closed on its mammoth $300 million funding round, whose $160 million second tranche was led by the Canadian Pension Plan Investment Board, with additional commitments from Temasek and Horizons Ventures. The founders of the alternative dairy protein manufacturer, Perfect Day, have joined with a longtime product developer in the dairy industry to create a new sustainably focused consumer food company called the Urgent Company.įocused on creating sustainable food brands manufactured, packaged and sold in a more environmentally friendly way, Urgent Company is unveiling its first product - Brave Robot ice cream.

Brave robot nutrition facts