The king of average order valueĭid you know that the average amount spent per order is higher on Pinterest than any other social media platform with a marketplace? Pinners generate the highest average order value, at $154 5! Simplified shopping experience The fact that people on Pinterest are usually open-minded and undecided spells great news for smaller businesses who’ve traditionally had to compete with big household names for visibility. What’s more, users are open to all types of brands, with 97% of top searches on the platform being unbranded 4. As such, traffic coming from Pinterest is high-intent, with a strong likelihood of conversion. Unlike other social platforms where users tend to reactively scroll through a feed, Pinners are proactively searching for things.

The platform is a hotspot for shoppers looking to make a purchase – in fact, 90% of weekly Pinners make purchase decisions on Pinterest 2, whilst product searches are growing more than 20x YoY 3! It’s a treasure trove of inspiration, where users are primed to browse, discover and buy. It’s not only the volume of users that should excite you when you think about Pinterest as a potential ecommerce marketing tool, it’s their mindset.

There are significant wins to be had as a brand on Pinterest when it comes to reaching new people and boosting your online presence. With more than 478 million Pinners on board, and 5 billion searches being made every month, Pinterest represents a valuable opportunity to get your brand seen and heard by a big audience 1. Pinterest for ecommerce – what are the benefits? Brand exposure on a big scale We’ll then take a look at the Pinterest for Shopify app and the functionality it offers merchants. In this article, we’ll explore the advantages of using Pinterest as an ecommerce retailer, before sharing some top tips for driving clicks and conversions on the platform. And for retailers using Shopify, selling on Pinterest is now easier than ever thanks to an integration that allows merchants to turn products into Pins in just a few clicks. Users, or ‘Pinners’ as they’ve come to be known, are ready-to-buy – which makes selling on Pinterest an avenue you simply can’t afford to ignore.Īs an ecommerce merchant, you can leverage Pinterest to raise brand awareness, boost your brand authority, increase traffic to your website and drive conversions at pace.

Visual discovery engine Pinterest is a place of pure inspiration a go-to destination when it comes to finding new products and pursuing new ideas.

Pinterest ads for shopify